Introduction to Target Audience

Iglu & Hartly's core target audience mainly concentrate on the older male teens and younger men up to the mid 20's, a good testimony to this is that we chose to do one of their songs as our music video choice. This is a short introduction of how me and my group are going about researching Iglu & Hartly's target audience. We will annotate various photos and pictures of bands in situations and combine this with commentary and a short video explaining what categories the target audience would fall into. http://www.myspace.com/igluandhartly - This gives a little insight into their lifestyle and train of thought. The font is very bold and grabs your attention instantly, as are the images. There is a featured video which gives an insight into the lifestyle of one of the members of the band, showing him and two of his lady friends dancing and singing in one of their swimming pools with an underwater camera.

http://igluandhartly.forums.umusic.co.uk/ - This is where the band are discussed by their fans and fans can also share their Myspace profiles, which also shows part of their target audience and who they aim at are very much computer literate and are part of the 'Cyber Generation' that go on social networking sites such as Myspace, Facebook etc.